Value-Based Marketing: A Discussion of Issues and Trends in the Slaughter Cattle Market

Scott W. Fausti, Matthew A. Diersen, Bashir A. Qasmi, Jing Li

Research output: Contribution to journalArticlepeer-review


Pricing and technological innovation are discussed within the context of the beef industry’s value-based marketing initiative. Cash and contract marketing practices for fed cattle are addressed with respect to slaughter volume and pricing methods (live, dressed, and grid). A methodology for estimating grid market share of weekly slaughter volume, based on USDA market reports (2004–2009), is introduced. Weekly grid market shares for the cash and contract markets are derived. Summary statistics indicate that grid pricing has become an important pricing mechanism, but has not surpassed average pricing with respect to slaughter volume market share.
Original languageAmerican English
JournalJournal of Agribusiness
StatePublished - 2010
Externally publishedYes


  • cattle imports
  • fed cattle
  • grid pricing
  • slaughter volume
  • value-based marketing


  • Business
  • Agribusiness
  • Marketing

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