Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns

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@article{77b073581a774c02aa67126de8f581d3,

title = "Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns",

author = "Angeline Nariswari and Qimei Chen and Alden, \{Dana L.\}",

note = "Publisher Copyright: {\textcopyright} Copyright {\textcopyright} 2023, American Academy of Advertising.",

year = "2023",

doi = "10.1080/00913367.2023.2237089",

language = "English",

journal = "Journal of Advertising",

issn = "0091-3367",

}

TY - JOUR

T1 - Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns

AU - Nariswari, Angeline

AU - Chen, Qimei

AU - Alden, Dana L.

PY - 2023

Y1 - 2023

UR - https://www.scopus.com/pages/publications/85167710803

UR - https://www.scopus.com/pages/publications/85167710803#tab=citedBy

U2 - 10.1080/00913367.2023.2237089

DO - 10.1080/00913367.2023.2237089

M3 - Article

AN - SCOPUS:85167710803

SN - 0091-3367

JO - Journal of Advertising

JF - Journal of Advertising

ER -