Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns

Angeline Nariswari, Qimei Chen, Dana L. Alden

Research output: Contribution to journal › Article › peer-review

ASJC Scopus Subject Areas

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title = "Toward a Common Customer Identity Framework for Managing Participatory Marketing Communication Campaigns",

author = "Angeline Nariswari and Qimei Chen and Alden, {Dana L.}",

note = "Publisher Copyright: {\textcopyright} Copyright {\textcopyright} 2023, American Academy of Advertising.",

year = "2023",

doi = "10.1080/00913367.2023.2237089",

language = "English",

journal = "Journal of Advertising",

issn = "0091-3367",

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AU - Nariswari, Angeline

AU - Chen, Qimei

AU - Alden, Dana L.

PY - 2023

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JF - Journal of Advertising

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