The effect of animal gender on producer marketing behaviour

Scott W. Fausti; Matthew A. Diersen; Bashir A. Qasmi; Jing Li; Brent Lange

doi:10.1080/13504851.2012.684774

The effect of animal gender on producer marketing behaviour

Scott W. Fausti, Matthew A. Diersen, Bashir A. Qasmi, Jing Li, Brent Lange

Research output: Contribution to journal › Article › peer-review

Abstract

Weekly grid market share by volume for slaughter steers is compared with slaughter heifers. Summary statistics indicate average grid market share for steers (42%) is higher relative to heifers (33%). The literature indicates that pregnancy and increased dark cutter incidence associated with heifers relative to steers create additional financial risk when heifers are sold on a grid. Empirical evidence suggests that carcass quality risk is a plausible contributing factor to gender disparity with respect to grid market share.

Original language	American English
Journal	Applied Economics Letters
Volume	20
DOIs	https://doi.org/10.1080/13504851.2012.684774
State	Published - Jan 2013
Externally published	Yes

Keywords

gender
grid marketing
marketing risk
seemingly unrelated regression
slaughter cattle

Disciplines

Economics
Marketing

Access to Document

10.1080/13504851.2012.684774License: Unspecified

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abstract = "Weekly grid market share by volume for slaughter steers is compared with slaughter heifers. Summary statistics indicate average grid market share for steers (42\%) is higher relative to heifers (33\%). The literature indicates that pregnancy and increased dark cutter incidence associated with heifers relative to steers create additional financial risk when heifers are sold on a grid. Empirical evidence suggests that carcass quality risk is a plausible contributing factor to gender disparity with respect to grid market share.",

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The effect of animal gender on producer marketing behaviour

Abstract

Keywords

Disciplines

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