The effect of animal gender on producer marketing behaviour

Scott W. Fausti, Matthew A. Diersen, Bashir A. Qasmi, Jing Li, Brent Lange

Research output: Contribution to journalArticlepeer-review


Weekly grid market share by volume for slaughter steers is compared with slaughter heifers. Summary statistics indicate average grid market share for steers (42%) is higher relative to heifers (33%). The literature indicates that pregnancy and increased dark cutter incidence associated with heifers relative to steers create additional financial risk when heifers are sold on a grid. Empirical evidence suggests that carcass quality risk is a plausible contributing factor to gender disparity with respect to grid market share.
Original languageAmerican English
JournalApplied Economics Letters
StatePublished - Jan 2013
Externally publishedYes


  • slaughter cattle
  • gender
  • marketing risk
  • seemingly unrelated regression
  • grid marketing


  • Economics
  • Marketing

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