Shades of Green in the Tourism Sector

Linda Cox, John Cusick

Research output: Chapter in Book/Report/Conference proceedingChapter


The prevailing mass tourism business model is contributing to the bimodal distribution of wealth that is creating an ever-widening gap between the rich and poor. Despite the wealth generated from the integration and use of Maoli culture in the promotion and marketing of the islands as a premier destination, very little of that wealth directly reaches host communities or their cultural practitioners. In short, the mass tourism approach is responsible in part for creating a “disconnect” between the host and the visitor, and for experiences that are artificial, contrived, and inauthentic, which benefit neither host nor guest.
Original languageAmerican English
Title of host publicationThinking Like an Island: Navigating a Sustainable Future in Hawaii
StatePublished - 2015
Externally publishedYes


  • Economics
  • Tourism
  • Business

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