Online Information Processing of Scent-Related Words and Implications for Decision Making

Meng-Hsien Lin; Samantha N. N. Cross; William Jones; Terry L. Childers

doi:10.1007/978-3-319-58097-5_14

Online Information Processing of Scent-Related Words and Implications for Decision Making

Meng-Hsien Lin, Samantha N. N. Cross, William Jones, Terry L. Childers

College of Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This paper takes a multi-method approach, combining neuroscience methods and behavioral experiments to investigate emotions triggered by olfactory-related information and related consumer decision-making outcomes. In the online context, olfactory information is limited to visual forms of triggering olfactory sensations. The effectiveness of using sensory congruent brand names in online ads to trigger emotions, and the influence on attitudes toward the ad, brand and purchase intentions are examined. Moreover, individual differences in olfactory sensitivity were considered, revealing moderating effects on cognitive and emotional processes. Findings provide managerial and organizational implications for online advertising, branding decisions and market segmentation decisions.

Original language	American English
Title of host publication	Analytics and Data Science: Advances in Research and Pedagogy
DOIs	https://doi.org/10.1007/978-3-319-58097-5_14
State	Published - 2018

Keywords

Emotions
Information processing
Neuroscience
Olfactory
Sensory

Disciplines

Computer Sciences
Management Information Systems
Computational Linguistics
Artificial Intelligence and Robotics

Access to Document

10.1007/978-3-319-58097-5_14License: Unspecified

Cite this

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title = "Online Information Processing of Scent-Related Words and Implications for Decision Making",

abstract = " This paper takes a multi-method approach, combining neuroscience methods and behavioral experiments to investigate emotions triggered by olfactory-related information and related consumer decision-making outcomes. In the online context, olfactory information is limited to visual forms of triggering olfactory sensations. The effectiveness of using sensory congruent brand names in online ads to trigger emotions, and the influence on attitudes toward the ad, brand and purchase intentions are examined. Moreover, individual differences in olfactory sensitivity were considered, revealing moderating effects on cognitive and emotional processes. Findings provide managerial and organizational implications for online advertising, branding decisions and market segmentation decisions.",

keywords = "Emotions, Information processing, Neuroscience, Olfactory, Sensory",

author = "Meng-Hsien Lin and Cross, {Samantha N. N.} and William Jones and Childers, {Terry L.}",

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AU - Lin, Meng-Hsien

AU - Cross, Samantha N. N.

AU - Jones, William

AU - Childers, Terry L.

N1 - This paper takes a multi-method approach, combining neuroscience methods and behavioral experiments to investigate emotions triggered by olfactory-related information and related consumer...

PY - 2018

Y1 - 2018

N2 - This paper takes a multi-method approach, combining neuroscience methods and behavioral experiments to investigate emotions triggered by olfactory-related information and related consumer decision-making outcomes. In the online context, olfactory information is limited to visual forms of triggering olfactory sensations. The effectiveness of using sensory congruent brand names in online ads to trigger emotions, and the influence on attitudes toward the ad, brand and purchase intentions are examined. Moreover, individual differences in olfactory sensitivity were considered, revealing moderating effects on cognitive and emotional processes. Findings provide managerial and organizational implications for online advertising, branding decisions and market segmentation decisions.

AB - This paper takes a multi-method approach, combining neuroscience methods and behavioral experiments to investigate emotions triggered by olfactory-related information and related consumer decision-making outcomes. In the online context, olfactory information is limited to visual forms of triggering olfactory sensations. The effectiveness of using sensory congruent brand names in online ads to trigger emotions, and the influence on attitudes toward the ad, brand and purchase intentions are examined. Moreover, individual differences in olfactory sensitivity were considered, revealing moderating effects on cognitive and emotional processes. Findings provide managerial and organizational implications for online advertising, branding decisions and market segmentation decisions.

KW - Emotions

KW - Information processing

KW - Neuroscience

KW - Olfactory

KW - Sensory

UR - https://link.springer.com/content/pdf/10.1007%2F978-3-319-58097-5_14.pdf

U2 - 10.1007/978-3-319-58097-5_14

DO - 10.1007/978-3-319-58097-5_14

M3 - Chapter

BT - Analytics and Data Science: Advances in Research and Pedagogy

ER -

Online Information Processing of Scent-Related Words and Implications for Decision Making

Abstract

Keywords

Disciplines

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