@article{ff2c2c4d948d455386fad84c62314b22,
title = "Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide",
keywords = "institutions, practices, service-dominant logic, value cocreation, wicked problems",
author = "Akaka, {Melissa Archpru} and Vargo, {Stephen L.} and Angeline Nariswari and Matthew O'Brien",
note = "Publisher Copyright: {\textcopyright} The Author(s) 2021.",
year = "2023",
month = mar,
doi = "10.1177/02761467211054349",
language = "English",
volume = "43",
pages = "61--75",
journal = "Journal of Macromarketing",
issn = "0276-1467",
number = "1",
}