Abstract
This study aims to understand the concerns and behavior of older adults towards information privacy in the context of online interactions: what factors shape older adults' privacy risk concerns regarding sharing their online information; how do the privacy risk concerns affect their online behavior and what factors might mitigate this relationship. We propose a research model based on the Theory of Reasoned Action. Based on the findings, we discuss the study's implications.
| Original language | American English |
|---|---|
| Journal | Default journal |
| State | Published - Jan 1 2017 |
Keywords
- Older adults
- PLS structural modeling
- Theory of Reasoned Action
- online behavior
- privacy concerns
Disciplines
- Business