@inbook{d43b219043b340c7967e1e88f7659ac4,
title = "How Service Exchange Drives Market (Re)formation",
keywords = "Marketing (general), Marketing Information Systems, Marketing Models",
author = "Angeline Nariswari",
note = "The SAGE Handbook of Service-Dominant Logic, edited by Robert Lusch and Stephen Vargo, will be an authoritative guide to scholars across disciplines who are conducting or wish to conduct research on S-D logic. The handbook consists of ten sections and approximately 40 individual chapters: 1 Introduction and Background (Robert Lusch and Stephen L.",
year = "2018",
doi = "10.4135/9781526470355.N11",
language = "American English",
booktitle = "The SAGE Handbook of Service-Dominant Logic",
}