Factors influencing the purchase and consumers’ willingness to pay for ground bison

Bashir Qasmi, Scott Fausti, Keith Underwood

Research output: Contribution to journalArticlepeer-review


A consumer preference study that included willingness to pay and consumer sensory experiments was conducted for ground bison versus ground beef. A total of 82 subjects completed the study. The initial statistical analysis suggest that there is consistent consumer behavior with respect to consumer preference and frequency of consumption within species consumption options, but consistent consumer behavior appears to weaken when across species consumption preferences is compared to across species frequency of consumption patterns.  
Original languageAmerican English
JournalSouthern Agricultural Economics Association’s 2015 Annual Meeting
StatePublished - 2015
Externally publishedYes


  • Economics
  • Business
  • Marketing

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