Encyclopedia of Major Marketing Strategies, Volume 4

Research output: Contribution to journal › Article › peer-review

Abstract

Book review

Original language	American English
Journal	Journal of Business & Finance Librarianship
Volume	24
DOIs	https://doi.org/10.1080/08963568.2019.1632647
State	Published - 2019

TY - JOUR

T1 - Encyclopedia of Major Marketing Strategies, Volume 4

AU - Fadel, Stephen

PY - 2019

Y1 - 2019

N2 - Book review

AB - Book review

UR - https://login.library2.csumb.edu:2248/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=lxh&AN=139525894&site=ehost-live

U2 - 10.1080/08963568.2019.1632647

DO - 10.1080/08963568.2019.1632647

M3 - Article

VL - 24

JO - Journal of Business & Finance Librarianship

JF - Journal of Business & Finance Librarianship

ER -