Emerging Revenue Models in Social Networking Portals

Gary P. Schneider, Carol M. Bruton

Research output: Contribution to journalArticlepeer-review


This paper outlines the history of virtual communities and explores the current state of for- profit Web sites that use virtual communities and related strategies to attract visitors. The paper focuses on one type of virtual community Web site that has recently shown the potential to be very profitable, the targeted social networking portal. The paper explores the characteristics of such portals and examines the revenue models those portals use today and the revenue models they are likely to use in the future.
Original languageAmerican English
JournalProceedings of the Academy of Strategic E-Commerce
StatePublished - Apr 2006
Externally publishedYes


  • Computer Sciences
  • Business
  • Marketing

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