Electronic Commerce, 12th Edition

Research output: Book/ReportBook


With comprehensive coverage of emerging strategies and important technologies, this new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Original languageAmerican English
StatePublished - Feb 26 2016


  • electronic commerce


  • E-Commerce

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