A Unifying Perspective for the Technological, Business Model, and Market Aspects of Innovation

Heiko Wieland, Stephen L. Vargo, Melissa Archpru Akaka, Brad Barbeau

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationThe SAGE Handbook of Service-Dominant Logic
StatePublished - 2018


  • Industrial Organization
  • Business

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