Personal profile
About
Dr. Meng-Hsien (Jenny) Lin is an Associate Professor of Marketing at California State University Monterey Bay. Her research interests include studying various individual differences factors in the context of sensory marketing (influence of olfactory sensitivity on consumer behavior), advertising (gender differences and information processing in children), and focuses the mediating role of emotions on these relationships. She studies these topics using multi-methods, including behavioral experiments, survey research, neuroscience and in-depth interviews. Her work also involves pedagogical research in marketing. Some of Dr. Lin’s work has been published in European Journal of Marketing, Journal of Advertising, Journal of Consumer Affairs, Journal of Macromarketing, Neuroscience and Journal for the Advancement in Marketing Education. Her research has implications for theory, public policy and consumer well-being issues. Dr. Lin received her PhD in Marketing and MBA from Iowa State University.
Disciplines
- Business
- Marketing
- Public Relations and Advertising
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Collaborative technology in a hybrid learning context: exploring feeling at ease and perceived learning among college students
Hopkins, M., Lin, M. H. & Nariswari, A., Dec 4 2023, In: International Journal of Educational Management. 37, 6-7, p. 1481-1497 17 p.Research output: Contribution to journal › Article › peer-review
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Get Acquainted: Learnings From Collecting Data for a Cross-Cultural Research Project in a Foreign Country
Choongh, G., Corres Luna, K., Hernendez-Gonzalez, E. & Lin, J., Feb 2022, SAGE Research Methods Cases.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Animals in our Lives: An Interactive Well-Being Perspective
Lin, J., 2021, In: Journal of Macromarketing.Research output: Contribution to journal › Article › peer-review
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Predicting a Mother's Role in Investing in Children's Education
Vijayalakshmi, A., Lin, M.-H. & Ricks, S., 2021, Consumer Culture Theory in Asia.Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation
Vijayalakshmi, A., Lin, J. & Laczniak, R. N., 2020, In: Journal of Advertising.Research output: Contribution to journal › Article › peer-review
Open AccessFile