Jenny Lin

    Personal profile


    Dr. Meng-Hsien (Jenny) Lin is an Associate Professor of Marketing at California State University Monterey Bay. Her research interests include studying various individual differences factors in the context of sensory marketing (influence of olfactory sensitivity on consumer behavior), advertising (gender differences and information processing in children), and focuses the mediating role of emotions on these relationships. She studies these topics using multi-methods, including behavioral experiments, survey research, neuroscience and in-depth interviews. Her work also involves pedagogical research in marketing. Some of Dr. Lin’s work has been published in European Journal of Marketing, Journal of Advertising, Journal of Consumer Affairs, Journal of Macromarketing, Neuroscience and Journal for the Advancement in Marketing Education. Her research has implications for theory, public policy and consumer well-being issues. Dr. Lin received her PhD in Marketing and MBA from Iowa State University.


    • Business
    • Marketing
    • Public Relations and Advertising